$2,400
Private 1:1 Intensive
$1,200
/ person • Group Cohort |
LIVE WORKSHOP - INSPIRATION
Brand DNA:Â
Unlock Your Archetype Advantage
Stop guessing what your brand should feel like. Discover the archetype that's already yours.
Every brand has a soul — a Signature Archetype and an Influencing Archetype working together to shape how people feel about you before they ever read a word of your copy or see your prices. Most business owners never name theirs. They just keep guessing at fonts and colors and hoping something lands.
​
Over two focused days, you'll stop guessing. You'll uncover the archetype already running your brand, name your Unique Brilliance, write a Brand Promise that actually means something, and leave with a 30-plus point touchpoint checklist — from your website to your voicemail greeting — so every place a client meets you says the same true thing.
Your brand isn't a logo. It's the feeling people can't quite name — until you name it for them.
What's Inside
2 days · live working sessions
Day One
Soul-of-brand discovery work, plus the Signature Archetype and Influencing Archetype exercises — the foundation everything else in the workshop builds on.
Day Two
Your Unique Brilliance statement, your Brand Promise, and a full 30-plus point brand touchpoint checklist you can put to work immediately.
Format
Delivered live — in a small group cohort (15-20) or as a private 1:1 intensive with Felicia. Same content, same depth, either way.